Runway Chief Innovation Officer Alejandro Matamala Ortiz joins Cameron to explore how AI video is changing who gets to create—and what storytelling even means. From enabling anyone to make films to building “world models” that simulate reality, Alejandro explains how creative tools are evolving into entirely new mediums—and why this shift could impact every industry.
AI isn’t just changing how we create content. It’s changing who gets to create, and what creation even looks like. In this episode, Runway Chief Innovation Officer Alejandro Matamala Ortiz joins Cameron to explore how AI video is unlocking a new era of storytelling. From a surgeon making short films to the rise of interactive, explorable worlds, Alejandro shares how tools once reserved for Hollywood are now in the hands of anyone with an idea. They also dive into the next frontier: world models, systems that don’t just generate images or video, but simulate how the world actually works. This isn’t just about better tools. It’s about a new creative medium.
Cam's notes on Substack: promptedwithcam.substack.com
Key Quotes
"We made systems, tools, models that could allow anyone in the world to create a two-hour feature film."
"Building AI products felt more like carving than building… taking pieces of this marble to discover what I want to make."
“This model learns by seeing the world and understanding how the world works.”
Timestamps
01:28 The Prompt
03:29 "If you make great things, if you put love into it, people will come back and they will use it."
04:31 Creative All Hands
13:27 AI is expanding creativity to new people who always have stories to tell.
17:06 World models simulate not just visuals but physics, continuity, and object interaction.
18:13 World models open new frontiers across entertainment, gaming, and robotics.
19:26 Models learn how the world works by watching vast data and finding correlations.
22:26 AIFF.com
22:57 Reactors are experimenting with new formats combining gaming, VR, and storytelling.
23:45 More projects are being greenlit due to reduced cost.
24:15 "Stories will always win."
25:02 Georges Méliès
29:26 Building is now so cheap, startups can no longer place just one bet.
36:33 Sitting researchers next to creatives helps you spot what is worth producing.
38:18 Every major technology shift created new markets, not eliminated roles.
38:35 Creative roles are blurring: illustrators become filmmakers, writers start thinking in images.
39:26 All-Star Creative Team
42:50 Design Reveal
44:50 Rapid-Fire
Links
Subscribe to the Prompted Newsletter: https://promptedwithcam.substack.com/
Cameron on LinkedIn: https://www.linkedin.com/in/themaninblue/
Alejandro on LinkedIn: https://www.linkedin.com/in/matamalaortiz/
Runway: https://runwayml.com/
Catie, Alejandro, and AI’s Creative Collaboration: